BRANDING DESIGN FOR GRUPO GEN ARQUITECTURA
GEN is a group of professional technicians that develops architecture, urban planning and engineering projects. They turned to Iber Design to develop the corporate image of their new studio.
The members of GRUPO GEN are design lovers, so everything flowed wonderfully and we understood each other perfectly from minute one. For the development of the identity, it was key to understand the reason for their business, in which three personalities came together to form a whole of much greater potential value. The result is presented below.
CONCEPT AND BRAND IDENTITY
GRUPO GEN ARQUITECTURA is a group of different people, but who work together under the same way of understanding architecture. Under the same way of understanding design and creation. Because in GROUP GEN different things are created, under the same GEN.
The logo represents the company’s concepts through an anagram that starts from the same shape, the same gene, which is transformed through three different personalities in the word that gives the brand its name. A neutral typeface, but with certain youthful traits, such as “Vision”, completes an effective and memorable identity. In this project, each piece fitted together precisely to form its identity.
GRAPHIC DESIGN AND COMMUNICATION
GRUPO GEN ARQUITECTURA does not have a specific corporate color, but it will always use colors and materials that, starting from black, represent the context in which the brand is developed: craft paper, wood, natural and ecological materials, which are the essence brand pure.
“Ignacio knew how to perfectly capture the identity of our architecture studio. It was very easy to work with someone as passionate and professional as him.”