BRANDING AND WEBSITE DESIGN FOR RURALCLUB
As you know, sometimes we also like to develop our own projects in the studio. It is a way to explore new business avenues, but also to allow ourselves the luxury of failing, experimenting and learning new web design tools and digital products that later make us grow together with our clients.
RuralClub.io is a project that was born with the aim of exploring the possibilities of no-code tools to build functional MVPs that allow us to value the business fast. We have used Webflow for the frontend, Airtable, Integromat and Mailchimp for the backend. Total development time 4 weeks.
We made a launch, with hardly any expectations, to test the project on ProductHunt.
More and more people are working remotely, either as employees or as entrepreneurs, and more and more people want to do it from rural environments. With this, new colivings and spaces suitable for accommodating these workers appear day by day, but there is no reference place to find them. So, we set out to create it.
RURAL CLUB BRAND IDENTITY
RuralClub is a place to discover accommodation in rural settings for remote workers. Every week a newsletter is sent to discover new places, a useful resource and a surprise link. We were clear that the logo would represent the sun, a source of happiness for many people and also one of the elements of Spain and Portugal what seduces the most of tourists.
CROWDSOURCING DIGITAL PRODUCT MADE WITH NO-CODE TOOLS
We wanted it to be a crowdsourcing platform, that is, to be collaborative so that the community could participate by uploading new places and enriching it. Everything is made with no-code tools, so to optimize the MVP we solved it by taking advantage of the Airtable form.
In addition, we implemented a filtering system to find similar places based on the type of rural space (coliving, coworking, tiny home and villa) and the facilities (swimming pool, gym, beach, mountain…).
If you are interested in learning more about how we have built the project step by step, from the idea to the product and its launch, do not miss this podcast (in Spanish) in which we tell you about it.