BRANDING DESIGN TOO SAVAGE
Conor trusted us with the branding design for his new adventure in Dublin, Ireland. Too Savage is a new wave of sauces and products for restaurants and people who are vegan, flexitarian or who want to cut meat consumption in their daily lives.
Conor is passionate about street culture, painting graffiti and skateboarding for years and he wanted this to somehow be reflected in his brand personality. A brand that, as the name itself indicates, had to convey powerful sensations: tasty, trendy, cool.
We developed a language based on urban art through a unique handwritten typography logo and, on the other hand, an isotype formed by a panther. The panther gives us that “wild” part. In addition, the fact that he is sticking out his tongue is an act of rebellion and at the same time, it shows that excitement after savoring a product that you like. In line with the above, the color of the tongue change depending on the food.
A language based on stickers was developed that would allow versatility when dressing the different products.